Posts

The top 5 Nike Commercials since 2000

Image
Put the Michael Jordan-Spike Lee, “Bo Knows” Jackson, or any and other 20 th century Nike commercial aside; as this list highlights the top Nike commercials since 2000. Nike (and for some, Wieden + Kennedy) has mastered the art of packing an emotionally loaded story into the form of a less than a minute commercial. These commercials either mark a point in time, or remind us why we love sports and put us into a state of nostalgia. 5. Rise/What Should I Do – Lebron James – 2010 I think anyone around the time of LeBron deciding where he was going to take his talents in 2010 would remember this commercial leading up to his decision. This commercial takes a variety of genres and packs it into one, to help us sense how overwhelming this probably was for LeBron. The Charles Barkley “I am not a role model” Easter egg was genius too. http://www.wk.com/campaign/rise/from/nike 4. Maybe Its My Fault – Michael Jordan - 2008 While it may not the best Jordan commercial  ...

Major League Baseball's Latest Home Run: MLB.TV

Image
Major League Baseball’s Latest Home Run: MLB.TV  How it began In September 2013, Johnathan Mahler, a writer for the New York Times , wrote an article titled “Is the Game Over?” asking the question, “Why does [baseball] feel so irrelevant?” The irrelevance Mahler refers to is Major League Baseball’s (MLB) poor television ratings, as compared to the NFL. In 2013, the joke of all professional football games, the Pro Bowl, had more viewers than the MLB playoff division series (Treadway, 2014). However, what the dismal television ratings have failed to include is a different kind of player “warming up in the bullpen,” MLB.TV. MLB.TV, the premium online live streaming service offered by the MLB, is a pioneer in the professional sports industry due to the success the service has had in entering the online distribution realm. MLB.TV has proved to the professional sports industry that television distribution is not the only successful outlet for users to watch live sporting ...

The Myth of American History through Forrest Gump

Image
The Myth of American History through  Forrest Gump By: Brandon Cundith               In 1995, The Oscars held a strong group of candidates for the Best Picture award, an award that is highly recognized in American culture. The winner from the talented group was the film  Forrest Gump , beating out  Pulp Fiction  and handful of other entertaining films.  Forrest Gump  tells an incredible story of a simple man on a 30-year odyssey through a turbulent era of American history. The main character, Forrest, helps us see the world through his own hopeful eyes of in search of happiness and his piece of the American dream. As the viewers follow Forrest through his lifelong journey, there are plenty of historical events that are presented and affect the track of Forrest’s life.             History in films has ignited a new dimension to the way we understa...