Major League Baseball's Latest Home Run: MLB.TV
Major League Baseball’s Latest Home Run: MLB.TV How it began In September 2013, Johnathan Mahler, a writer for the New York Times , wrote an article titled “Is the Game Over?” asking the question, “Why does [baseball] feel so irrelevant?” The irrelevance Mahler refers to is Major League Baseball’s (MLB) poor television ratings, as compared to the NFL. In 2013, the joke of all professional football games, the Pro Bowl, had more viewers than the MLB playoff division series (Treadway, 2014). However, what the dismal television ratings have failed to include is a different kind of player “warming up in the bullpen,” MLB.TV. MLB.TV, the premium online live streaming service offered by the MLB, is a pioneer in the professional sports industry due to the success the service has had in entering the online distribution realm. MLB.TV has proved to the professional sports industry that television distribution is not the only successful outlet for users to watch live sporting ...